Doggone Pure.

Honest to Dog is committed to transparency and using the best possible ingredients to make the best possible products. The play on the phrase “honest to God” (an assertion that something is true, genuine, authentic) reflects the brand’s honesty and devotion to quality. We wouldn’t put anything in our dogs that we wouldn’t put in ourselves.

Again, we’re emphasizing the quality and purity of our products. Doggone is a polite form of damn, and we’re pretty damn proud of what we make. Also, the word “doggone,” forms the phrase “dog gone pure” – a reference to our commitment to creating dog products with the highest standards for quality.